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Infographic: How will Europeans bet during the 2022 World Cup?

by Valeria Di Meglio | by Kevin Richard

image Infographic: How will Europeans bet during the 2022 World Cup?
Arguably the biggest sporting mega-event on the planet alongside the Olympic Games, the World Cup has the unique ability to capture the interest of almost every country in the world every four years, especially in Europe which is often considered as the home of football.

Sports betting in Europe: the figures expected by the sector during the World Cup in Qatar

Besides watching it however, betting on it comes as a close second, with European bookmakers facing their busiest time of the year.New registrants, bettors’ profile, betting habits, more 2022 World cup predictions,  bookmakers favourites and the punters’ favourite team! Discover our infographic on the European sport betting industry ahead of the Qatar World Cup.

Infographic Fooball World Cup 2022

How big is the European market?

To begin with, grasping the sheer size of the European sports betting industry is crucial for understanding the lucrative opportunities present for bookmakers around the continent. With total annual bets exceeding 179 billion euros, 10.5 billion euros of gross bookmakers’ revenues and over 29 million active accounts (including casino, poker and bingo), the European sports betting market is one of the largest and most influential globally.

How many new European players are expected?

Given the fact that it is a winter World Cup taking place in the midst of all the action, one can expect it to be a record-breaking one in terms of betting traffic, with all major European markets expecting record amounts of new accounts. The biggest increase is undoubtedly in the UK, where estimations are projecting more than 470.000 active accounts opened during the tournament. France comes a close second when 300.000, while Spain and Denmark are also set to witness record increases in betting activity, with 150.00 and 140.000 new accounts expected respectively.

What is the profile of the average European gambler?

The predominant amount of accounts in the European betting industry are owned by male users. According to the numbers, 8/10 gamblers in the continent are men, while the average age spans between 18 and 35 years old. This, while women are increasingly becoming a part of the European betting markets, the predominant majority of gamblers for the 2022 World Cup edition will be men in their late 20s, who are sports fans.

How will the Europeans bet during the World Cup?

While an increase in the average stake is to be expected due to the excitement of an international competition, betting activity should not stray too much away from normal patterns. 54% of bets are still expected to be placed pre-game, while mobile phones are to be slightly more common in terms of the method of placing bets. The predominance of mobile support is much smaller in the case of Europe however, compared to individual countries, with France for instance expected to see an overwhelming 89% of bets placed through mobile devices.

Who are the favourites for the World Cup?

The majority of European bookmakers tend to be in agreement when it comes to Brazil’s favouritism, with the Seleçao found in average odds of 5.50. When it comes to the gambler’s favourite however, reigning champions France appear to get the nod over Brazil, with approximately 20% of the match winner bets within the European markets being placed in favour of Les Bleus. With regards to top scorer selections, Harry Kane is undeniably the bookmakers’ favourite, getting the nod over fellow superstars Mbappe, Messi and Ronaldo at odds as short as 8.00.

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