Betting Sites UK: Best online Bookmakers in October 2023

New customers only | Commercial content | 18+ age limit | T&Cs apply

#1 Bookmaker

Bonus up to :  £20

One of the UK’s leading bookmakers
Great welcome offer - Bet £5 Get £20
No code required


Coral review

Bonus up to :  £20

Huge range of markets on offer to bettors
Excellent range of promotions and free-to-play ‘Super Series’ games
No code required

Bonus up to :  £40

Excellent promotions
Strong sign-up offer

Bonus up to :  £5

Good selection of sports betting markets
Stake back free bet offer worth £5
No code required

Bonus up to :  £35

Wide range of sports on offer
Competitive odds
No code required


NetBet review

Bonus up to :  £10

Trusted betting site since 2001
Great customer support, including by Whatsapp
No code required

New customers only | Commercial content | 18+ age limit | T&Cs apply

On this page you’ll find everything you need to know regarding online betting sites in the United Kingdom. Not only will we provide a clearer idea of how exactly bookmakers operate in this space, but we’ll also provide you with our thoughts on which licensed UK betting sites offer the best experience to punters.

Join the best bookmaker now!

How Online Betting Sites Operate in the United Kingdom?

One of the leaders when it comes to the sports betting industry, the United Kingdom is the birthplace of what we now refer to as bookmakers. Naturally, the UK is home to some of the world’s oldest and most popular sports betting sites as a result. Sports betting is an incredibly popular pastime in the United Kingdom with estimations showing that more than 49% of adults participate in gambling related games.

Betting sites in the UK operate much in the same way that they do worldwide. The sites provide bettors the opportunity to win money by placing wagers on various sporting events. The process is relatively straightforward when broken down to its core – the bookmaker provides varying odds for the different possible outcomes of an event and the player places their stake bet on these odds. 

That’s not to say that just anybody can open up a betting site and start offering odds out to bettors. The United Kingdom has a strict organization overseeing all providers of gambling related activities. They also face some of the toughest standards and regulation of countries where gambling is deemed to be legal. We’ll learn more about that governing body in the following section.

Join the best bookmaker now!

Regulation & Licensing of Online Bookmakers in the UK

As we previously mentioned, online betting sites in the United Kingdom face intense scrutiny to ensure that the customers are receiving a fair and safe product. The Gambling Commission is the governing body in charge of reviewing and supervising individuals and businesses providing a gambling service to the public in the UK. This includes sports betting, casino games, bingo, gambling software, gambling machines and arcade. 

Players should always ensure that the site that they are depositing and betting with is an officially licensed bookmaker with the Gambling Commission. This is the only way to be 100% sure that you are receiving fair odds and game probabilities in addition to your funds being secured. Your personal details and bank details will have to be provided when registering and depositing on a sportsbook. Therefore, it’s vital that you make sure that the site implements various layers of security to protect your sensitive information. 

Popular Sports To Bet On in the UK

  • Football
  • Horse racing
  • Tennis
  • Cricket
  • Golf 
  • Greyhound racing
  • American sports (NBA, NFL, MLB)

Join the best bookmaker now!

Payment Options

UK based users are fortunate in that there are a number of available payment methods both to load your account with funds and to withdraw your winnings. Take a look at the list below for a better idea on which payment options you will find offered by most reputable sportsbooks.

  • Debit and credit cards (VISA, Mastercard, Maestro)  
  • Neteller
  • Skrill
  • PayPal
  • Apple / Google Pay
  • Cryptocurrency (Bitcoin, Litecoin, etc.)
  • Bank / wire transfer
  • Paysafecard
  • Boku
  • EcoPayz
  • Trustly

Join the best bookmaker now!

Comparison of the UK Bookmakers’ Ranking

Bookmaker Reputation Customer service Payment Odds Website Betting Variety Mobile Live Bonus Global Mark Visit!
9.5 9 9.5 9 9 9 9.5 9.5 9.5
9.5/ 10
9 9 9.5 9 9 9.5 9 8.5 9
9/ 10
9 9 9 9 9 9 9 9 9
9/ 10
8 9 9 8.5 9 9 9 8.5 9
9/ 10
8.5 8 8 8.5 8.5 8.5 8.5 8.5 8.5
8.5/ 10
8.5 8.5 8.5 8.5 8 8.5 8.5 8.5 8.5
8.5/ 10

New customers only | Commercial content | 18+ age limit | T&Cs apply

As you can see from the list above, there are a few different criteria we use to judge a bookmaker’s ranking. These will be subjective to each individual person which is why we encourage you to read the full reviews of the sites that you are interested in. For example, you may value a bookmaker with a larger welcome bonus over a book that offers a wider selection of sports and leagues. This is why we also give individual scores for each category from the reputation of the site in the industry, to the value of the odds on offer and even the experience on a site’s mobile app.

When it comes to a reputable, trustworthy bookmaker with a proven track record, Ladbrokes stands out as one of the absolute best in the industry. You’ll find they sit atop of most of our rankings due to the high-quality product that they consistently deliver to their users. Of course, we always recommend registering with multiple bookmakers when possible. This allows for a larger pool of odds to pull from as well as the benefit of cashing in on some of the best bonus offers that UK sites offer!

How We Rank the Betting Sites in United Kingdom?

As we briefly touched on in the previous section, there are a multitude of categories that we use to rank how each online bookmaker stacks up. We consider the reputation of the bookmaker in the overall industry, as well as the payment options available, the live betting platform and the mobile / app experience. First and foremost, we grade the following:

  • Odds: The overall quality of the betting odds when compared to the market average. 
  • Website: The quality of the betting site; how easy it is to navigate and the fluidness of browsing the odds and placing bets.
  • Betting variety: This factors in the amount of sports and leagues that are covered as well as the variety in betting markets that are available for each event. 
  • Welcome bonus: How their new customer sign-up bonus compares to competitors. Also factors in the bonus requirements.
  • Customer service: The level of support the player can receive should they need it. Is there a live chat option or is it email only? How fast can you get in touch with a customer service representative? All of these are factored into the score

Join the best bookmaker now!

The Top UK Sports Betting Sites in 2023: Our Selection

Here are our top picks for the best current offerings in the UK betting market. You can’t go wrong with any of these sites and they all offer an attractive welcome bonus to new customers. Be sure to check out our best UK betting promo codes page as well for exclusive offers!


With well over 100 years in the betting industry, Ladbrokes is one of the most recognizable names in the United Kingdom. Ladbrokes offers customers a slick and responsive website, mobile version and app as well as a continuously updating list of promotions for both new and existing users.

In addition to the above, users will also find one of the best betting selections for both markets and odds that is available currently in the UK. If that wasn’t enough, an extensive casino, live casino, bingo, poker and game show offering should certainly be enough to persuade you! Be sure to take advantage of their excellent new account welcome offer that can see you receive up to £20 in free bets! 

Join Ladbrokes now


Established by Joe Coral in 1926, the chain of betting shops would eventually go on to become one of the biggest online betting sites in the country. Coral excels in its offering of competitive betting odds and the huge slate of betting markets they have available, especially if you are a football punter.

However, it’s not just sports that are available on Coral. Customers will have access to their casino which also includes live dealer games, bingo and poker. In addition, fans of in-play betting will find a great home at Coral as they provide a top-class live betting experience. You’ll be able to watch many of the matches you are looking to bet on as there is an extensive live streaming selection as well. To top it all off, customers registering a new account will be eligible to receive a £20 free bet! 

Join Coral now


Founded in 2013 and based in Gibraltar, Lottoland has been rapidly growing in the online betting world. As you can probably glean from the name, Lottoland started out as a site that primarily offered users a way to bet on lottery draws. Since then, however, they’ve gone on to offer a sportsbook along with a casino and bingo platform.

Football sees good coverage at Lottoland and fans of accumulator bets will be pleased to hear that they also offer a bet builder feature. You’ll find a good selection of other sports as well with American sports such as the NBA, MLB and NFL seeing a good spread of betting markets. Fans of virtual sports betting will also find themselves right at home at Lottoland with a wide array of events such as virtual football, virtual table tennis, virtual horse racing and more! Sign-up a new account at Lottoland to claim your free bet!

Join Lottoland now


One of the newer bookmakers on our list, Quinnbet was founded in 2017 by Irish businessman Sean Quinn. A clever promotions strategy and the company philosophy of “Give more back every time” has seen Quinnbet rapidly establishing themselves as a force in the UK betting market. New and existing customers will always have something to look forward to as there are weekly and daily free bet promotions, loyalty programs, 25% cashback on losses and 0-0 football draw protection.

In addition to the plethora of promos available at Quinnbet, they also claim to provide among the best industry betting odds on the market. This is, naturally, a huge selling point for serious bettors as consistently getting the best price for your bets has a direct positive effect on your ROI. Quinnbet certainly offers an enticing package to potential customers and it’s easy to see why they’ve become one of the fastest growing and most successful books in the country.

Join Quinnbet now


With over 20 years in the online betting industry, Netbet has become one of the most trusted bookmakers in the United Kingdom. They’ve also been one of the pioneers for providing innovation in the industry as they were the first licensed UK bookmaker to accept Bitcoin as a payment option. Netbet provides an easy-to-navigate site with an intuitive and slick live-betting platform. Not only that, but you’ll find that Netbet is chock full of promotions for both new and pre-existing users.

Users can claim a £5 free bet when they bet £25 or more as part of Netbet’s Weekly Free Bet Club. The great part about this promotion is that it is available for both existing and new users.. Additionally, it’s an offer that you can take advantage of every single week! For casino enthusiasts, be sure to cash in on Netbet’s welcome offer for a new account which includes 50 free spins. Netbet is a company with a strong pedigree in the online betting world and you can certainly feel that quality when using their site.

Join Netbet now