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Betting Sites UK: Best online Bookmakers in May 2024

Discover our curated list of best betting site UK and promising new bookmakers for May 2024, meticulously crafted from comprehensive bookies data analysis and our expert evaluations to guide your choices.

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#1 Bookmaker

Bonus up to :  £30

Well known for offering strong prices
Generally, they price events up earlier than their peers
New customers only | Commercial content | 18+ age limit | T&Cs apply

Bonus up to :  £50

Excellent promotions
Strong sign-up offer
Bet £10+ on Sports in one transaction within 7 days of registering, Debit cards only.

Bonus up to :  £40

Trusted name so a great feeling of security
Massive range of markets
No code required
Bet £10 get £40

Bonus up to :  £20

One of the UK’s leading bookmakers
Great welcome offer - Bet £5 Get £20
No code required
Min £5 first bet within 14 days of account being registered at min odds 1.5 (1/2)

Bonus up to :  £5

Good selection of sports betting markets
Stake back free bet offer worth £5
No code required
£5 refund if your first bet loses

Bonus up to :  £10

Wide range of sports to enjoy
Strong in-play betting on offer
No code required
£10 maximum stake, deposit by debut card.

Bonus up to :  £20

Large range of markets to enjoy
Promotions are solid and there is a good number of them
No code required

18+ New Customers Only. Opt-in and bet £5 on sports (odds 2.00+) within 7 days. No cash-out. Get 3x£5 Free Bets for set markets and a £5 Slots Bonus on selected games, 25x wagering, max redeemable £125, 14 days expiry. Selected payment methods only. T&Cs apply. begambleaware,org | Please gamble responsibly

Bonus up to :  £35

Wide range of sports on offer
Competitive odds
No code required
Minimum of three bets at odds of 2.0 to qualify for 50% back on first day losses up to £35. Two must be at least 50% of value of largest bet.

Bonus up to :  £25

Strong reputation and trust
Great UK welcome bonus
No code required

Minimum £10 first bet at odds of 1.5


Bonus up to :  £20

Huge range of markets on offer to bettors
Excellent range of promotions and free-to-play ‘Super Series’ games
No code required
Min £5 first bet within 14 days of account registration at min odds 1.5 (1/2) with debit card only

Bonus up to :  £10

Trusted betting site since 2001
Great customer support, including by Whatsapp
No code required
Place a £5 Bet Builder with three or more selections at combined odds of 4.0 of more to qualify for free bet. No e-wallet deposits.

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On this page you’ll find everything you need to know regarding online betting sites in the United Kingdom. Not only will we provide a clearer idea of how exactly bookmakers operate in this space, but we’ll also provide you with our thoughts on which licensed UK betting sites offer the best experience to punters.

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How Online Betting Sites Operate in the United Kingdom?

One of the leaders when it comes to the sports betting industry, the United Kingdom is the birthplace of what we now refer to as bookmakers. Naturally, the UK is home to some of the world’s oldest and most popular sports betting sites as a result. Sports betting is an incredibly popular pastime in the United Kingdom with estimations showing that more than 49% of adults participate in gambling related games.

Betting sites in the UK operate much in the same way that they do worldwide. The sites provide bettors the opportunity to win money by placing wagers on various sporting events. The process is relatively straightforward when broken down to its core – the bookmaker provides varying odds for the different possible outcomes of an event and the player places their stake bet on these odds. 

That’s not to say that just anybody can open up a betting site and start offering odds out to bettors. The United Kingdom has a strict organization overseeing all providers of gambling related activities. They also face some of the toughest standards and regulation of countries where gambling is deemed to be legal. We’ll learn more about that governing body in the following section.

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Regulation & Licensing of Online Bookmakers in the UK

As we previously mentioned, online betting sites in the United Kingdom face intense scrutiny to ensure that the customers are receiving a fair and safe product. The Gambling Commission is the governing body in charge of reviewing and supervising individuals and businesses providing a gambling service to the public in the UK. This includes sports betting, casino games, bingo, gambling software, gambling machines and arcade. 

Players should always ensure that the site that they are depositing and betting with is an officially licensed bookmaker with the Gambling Commission. This is the only way to be 100% sure that you are receiving fair odds and game probabilities in addition to your funds being secured. Your personal details and bank details will have to be provided when registering and depositing on a sportsbook. Therefore, it’s vital that you make sure that the site implements various layers of security to protect your sensitive information. 

Popular Sports To Bet On in the UK

  • Football
  • Horse racing
  • Tennis
  • Cricket
  • Golf 
  • Greyhound racing
  • American sports (NBA, NFL, MLB)

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Payment Options

UK based users are fortunate in that there are a number of available payment methods both to load your account with funds and to withdraw your winnings. Take a look at the list below for a better idea on which payment options you will find offered by most reputable sportsbooks.

  • Debit and credit cards (VISA, Mastercard, Maestro)  
  • Neteller
  • Skrill
  • PayPal
  • Apple / Google Pay
  • Cryptocurrency (Bitcoin, Litecoin, etc.)
  • Bank / wire transfer
  • Paysafecard
  • Boku
  • EcoPayz
  • Trustly

You can read everything you need to know about payments on our page dedicated to UK online bookmakers' payment methods.

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Comparison of the UK Bookmakers’ Ranking

Bookmaker Reputation Customer service Payment Odds Website Betting Variety Mobile Live Bonus Global Mark Visit!
9.5 9.5 9.5 9 9.5 9.5 9.5 9.5 9.5
9.5/ 10
9 9 9 9 9 9 9 9 9
9/ 10
9 9 9 9 9 8.5 9 9 9
9/ 10
9 9 9 9 8.5 9 9 9 9
9/ 10
8 8.5 8.5 8.5 8.5 8.5 8.5 8.5 8.5
8.5/ 10
8.5 8.5 8.5 8.5 8.5 8 8.5 8.5 8.5
8.5/ 10
8.5 8.5 8 8.5 8.5 8.5 8.5 8.5 8.5
8.5/ 10
8.5 8.5 8 8.5 8.5 8.5 8.5 8.5 8.5
8.5/ 10
8.5 8 8 8 8 8 8 8 8
8/ 10
8 8 8 8 8 8 8 8 8
8/ 10
8 7.5 8 8 7.5 8 8 8 8
8/ 10

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As you can see from the list above, there are a few different criteria we use to judge a bookmaker’s ranking. These will be subjective to each individual person which is why we encourage you to read the full reviews of the sites that you are interested in. For example, you may value a bookmaker with a larger welcome bonus over a book that offers a wider selection of sports and leagues. This is why we also give individual scores for each category from the reputation of the site in the industry, to the value of the odds on offer and even the experience on a site’s mobile app.

When it comes to a reputable, trustworthy bookmaker with a proven track record, Ladbrokes stands out as one of the absolute best in the industry. You’ll find they sit atop of most of our rankings due to the high-quality product that they consistently deliver to their users. Of course, we always recommend registering with multiple bookmakers when possible. This allows for a larger pool of odds to pull from as well as the benefit of cashing in on some of the best bonus offers that UK sites offer!

How We Rank the Betting Sites in United Kingdom?

As we briefly touched on in the previous section, there are a multitude of categories that we use to rank how each online bookmaker stacks up. We consider the reputation of the bookmaker in the overall industry, as well as the payment options available, the live betting platform and the mobile / app experience. First and foremost, we grade the following:

  • Odds: The overall quality of the betting odds when compared to the market average. 
  • Website: The quality of the betting site; how easy it is to navigate and the fluidness of browsing the odds and placing bets.
  • Betting variety: This factors in the amount of sports and leagues that are covered as well as the variety in betting markets that are available for each event. 
  • Welcome bonus: How their new customer sign-up bonus compares to competitors. Also factors in the bonus requirements.
  • Customer service: The level of support the player can receive should they need it. Is there a live chat option or is it email only? How fast can you get in touch with a customer service representative? All of these are factored into the score

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The Top UK Sports Betting Sites in 2024: Our Selection

Here are our top picks for the best current offerings in the UK betting market. You can’t go wrong with any of these sites and they all offer an attractive welcome bonus to new customers. Be sure to check out our best UK betting promo codes page as well for exclusive offers!


With well over 100 years in the betting industry, Ladbrokes is one of the most recognizable names in the United Kingdom. Ladbrokes offers customers a slick and responsive website, mobile version and app as well as a continuously updating list of promotions for both new and existing users.

In addition to the above, users will also find one of the best betting selections for both markets and odds that is available currently in the UK. If that wasn’t enough, an extensive casino, live casino, bingo, poker and game show offering should certainly be enough to persuade you! Be sure to take advantage of their excellent new account welcome offer that can see you receive up to £20 in free bets! 

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Established by Joe Coral in 1926, the chain of betting shops would eventually go on to become one of the biggest online betting sites in the country. Coral excels in its offering of competitive betting odds and the huge slate of betting markets they have available, especially if you are a football punter.

However, it’s not just sports that are available on Coral. Customers will have access to their casino which also includes live dealer games, bingo and poker. In addition, fans of in-play betting will find a great home at Coral as they provide a top-class live betting experience. You’ll be able to watch many of the matches you are looking to bet on as there is an extensive live streaming selection as well. To top it all off, customers registering a new account will be eligible to receive a £20 free bet! 

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Betfred is a name synonymous with sports betting in the United Kingdom, particularly when it comes to football and horse racing. The famous story is that founder Fred Done opened his first betting shop in 1967 with the winnings he earned by betting on England to win the 1966 World Cup. From those humble beginnings in Salford, Betfred has grown into the biggest independent bookmaker in the UK, now sporting 1,400 shops along with their excellent online offering. These days, they rank as the biggest sponsors of horse racing events in the country at over 600 races. These include some of the most prestigious events in the sport such as the Epsom Derby. 

Betfred offers a plethora of promotions and features for both new and existing customers. Naturally, football and horse racing take center stage here but fans of all sports will be able to find something that they fancy. There’s also the enticing welcome offer of bet £10, get £50 in free bets. With a sleek site that’s a breeze to navigate, customers at Betfred will also be able to partake in the casino, live casino, lotto, poker, bingo and more. To see what else is in store at one of the most prestigious and reputable names in betting, all you have to do is register an account! 

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Grosvenor casinos date back to 1970 and now span over 50 brick and mortar locations throughout the United Kingdom. In addition to their physical locations, Grosvenor has built an attractive and practical online sportsbook and casino. Users will immediately notice the polish and shine of this great looking site. Browsing through the massive offering of different sports and leagues will also make apparent the snappiness and intuitiveness of this online platform.

Football is the name of the game at Grosvenor as they boast an impressive amount of betting markets for the world’s biggest leagues. The Premier League regularly sees over 300+ available bets for each and every match, many of which can be combined by use of their bet builder tool. There are a bunch of player-friendly promotions on offer at Grosvenor such as the NBA in-play cashback which sees users who opt in eligible to receive 10% of their losses returned every week for qualifying bets. Interested in checking out Grosvenor for yourself? Be sure to take advantage of their welcome offer which sees you receive £10 as well as a £20 match in the casino when you open an account and deposit £20.

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As the largest independently run bookmaker in Ireland, BoyleSports has had a strong presence with over 375 shops throughout the United Kingdom. The company was founded in 1982 by John Boyle and has adapted to the expanding reach of sports betting by offering an online platform to users. You’ll find plenty to keep you entertained here with a casino, live casino, bingo, poker and fantasy5.

One of the strongest aspects of BoyleSports is their varied offering of promotions and bonuses for new and existing customers. Not only is there a £25 free bet bundle for new users, there are also offers and special features available for the NBA, NFL, darts, horse racing, rugby league and union and, of course, football. With over 40 sports to choose from and leagues from around the world, BoyleSports offers an impressive selection of both events and betting markets. They even offer an easy to use mobile app so you can take your sports betting on the go! 

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Founded in 2013 and based in Gibraltar, Lottoland has been rapidly growing in the online betting world. As you can probably glean from the name, Lottoland started out as a site that primarily offered users a way to bet on lottery draws. Since then, however, they’ve gone on to offer a sportsbook along with a casino and bingo platform.

Football sees good coverage at Lottoland and fans of accumulator bets will be pleased to hear that they also offer a bet builder feature. You’ll find a good selection of other sports as well with American sports such as the NBA, MLB and NFL seeing a good spread of betting markets. Fans of virtual sports betting will also find themselves right at home at Lottoland with a wide array of events such as virtual football, virtual table tennis, virtual horse racing and more! Sign-up a new account at Lottoland to claim your free bet!

Join Lottoland now


Originally founded in 1994 in Kiev, Ukraine, Parimatch was one of the first companies to enter into the digital sports betting domain with their online sportsbook opening in 2000. It would then go on to establish itself as one of the premier sports betting names in the Eastern European region. Their launch into the UK market saw them partner with BetVictor with the Parimatch website thus being run by BV Gaming Limited.

The website is the star of the show here and there’s plenty to be excited about for passionate sports betting fans. Those who love in-play betting will feel at home on Parimatch as they provide an exceptional live betting platform. There are a number of tools available to the user including real-time stats and a live animation tracker as well as text commentary. Ready to try it out for yourself? Parimatch offers a number of different sport-specific welcome offers but its the bet £10, get £20 football offer as the one that stands out the most.

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One of the newer bookmakers on our list, Quinnbet was founded in 2017 by Irish businessman Sean Quinn. A clever promotions strategy and the company philosophy of “Give more back every time” has seen Quinnbet rapidly establishing themselves as a force in the UK betting market. New and existing customers will always have something to look forward to as there are weekly and daily free bet promotions, loyalty programs, 25% cashback on losses and 0-0 football draw protection.

In addition to the plethora of promos available at Quinnbet, they also claim to provide among the best industry betting odds on the market. This is, naturally, a huge selling point for serious bettors as consistently getting the best price for your bets has a direct positive effect on your ROI. Quinnbet certainly offers an enticing package to potential customers and it’s easy to see why they’ve become one of the fastest growing and most successful books in the country.

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With over 20 years in the online betting industry, Netbet has become one of the most trusted bookmakers in the United Kingdom. They’ve also been one of the pioneers for providing innovation in the industry as they were the first licensed UK bookmaker to accept Bitcoin as a payment option. Netbet provides an easy-to-navigate site with an intuitive and slick live-betting platform. Not only that, but you’ll find that Netbet is chock full of promotions for both new and pre-existing users.

For casino enthusiasts, be sure to cash in on Netbet’s welcome offer for a new account which includes 50 free spins. Netbet is a company with a strong pedigree in the online betting world and you can certainly feel that quality when using their site.

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