19.3 / 10 Our mark
29.2 / 10 Our mark
38.8 / 10 Our markWelcome bonusA huge number of alternative bets A multitude of exclusive special offers William Hill detail
48.7 / 10 Our markBonus up to£50Great range of sports - of 1,000 events on over 30 markets Regular and Varied Promotions 22bet detail
58.6 / 10 Our markBonus up to£100Traditional bookmaker and betting exchange A very practical "cash-out" system Betfair detail
68.6 / 10 Our mark
78.5 / 10 Our mark
88.5 / 10 Our markBonus up to£30Lots of special offers launched on a regular basis A wider range of alternative bets offered compared to the competition 888Sport detail
98.4 / 10 Our mark
108.4 / 10 Our markBonus up to£120Good selection of bonuses and promotions Responsive customer support services LSbet detail
118.3 / 10 Our mark
128.2 / 10 Our markBonus up to£25Competitive odds on over 40 Sports Over 30,000 Live Betting events per month Vbet detail
138.1 / 10 Our mark
148.0 / 10 Our mark
157.8 / 10 Our mark
167.0 / 10 Our markBonus up to£15Comprehensive range of betting opportunities on a classy website Extremely broad choice of alternative bets on football Sportingbet detail
176.5 / 10 Our markBonus up to£10Large number of events to place bets on Good set of promotions available Karamba detail
To ensure an unforgettable gaming experience, and to maximise winnings at online sports betting sites, each player searches for the best bookies to place their bets with. While each sports betting site no doubt has their advantages, there are some which stand out from the rest - and it is these that you should prioritise when registering. On this page dedicated to ranking the best bookmakers, we offer you a comprehensive list drawn up by our experts, to help you in your search for the top bookmaker.
What is a bookmaker?
Before we get into the ranking, we must first of all consider: what is a bookmaker? If you are new to the world of online betting you may not be familiar with all the aspects involved, but a bookmaker is a professional gaming body that offers you the chance to win money by betting on sports events. Having originated in the UK, bookmakers have grown in popularity around the world - first as physical shops and later as online sites. The principle of betting at these online sites is simple - the probabilities surrounding a sports event are used to determine an odds value, on which you place your stake bet. Say, for example, that you want to bet on a Tottenham win against Arsenal in the Premier League. If the odds listed for ‘Tottenham to Win’ are 2/1, and you decide to place a £10 wager, then you will receive gross earnings of £20 in the event that this bet is a winner. On the other hand, if Arsenal win or the game results in a draw, then your £10 bet will stay with the bookmaker. Such is the principle of sports betting, particularly at online bookmakers.
Regarding this market in the UK, an institution called the Gambling Commission was founded in 2013. An executive, non-departmental public body of the UK Government, the Commission is responsible for regulating and supervising gambling - including keeping gambling fair and safe for all, and ensuring that bettors winnings will be paid without abuse. For this reason, it is encouraged to register accounts with sites that have been licensed by the Gambling Commission. Always remember that it is your bank details, identity and gambling habits that are required when registering for online betting sites - if the bookmaker is guaranteed by an official state institution, then you can rely on them with your details.
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As you can see from the above table, there are many different bookmakers currently operating on the English market. While we will advise you to register at each site to enhance your winnings, it is still important to know which bookies to make a habit of betting with, and why. In addition to reliability (financial strength), reputation (licenses obtained), quality of transactions (means of payment accepted, deposit fees, etc…) or live betting offerings, we first and foremost analysed the main factor of interest to you - the level of odds offered.Whether it is on football, tennis, basketball or rugby, all of the major sports disciplines are offered at online betting sites. To rank the bookmakers included in our comparison, we first analysed the odds values proposed on hundreds of betting markets to determine which offer the most competitive odds. For example, if the William Hill promotions offer odds of 2/1 for the victory of Tottenham against Arsenal, while Bet365 offer only 4/5, then it is the aforementioned bookmaker that will receive a better ranking.
The second important criteria to consider in determining the best sports betting site is the quality of the website itself. Since you will not doubt spend a large amount of time on the site of your choice, then the web interface is of extreme importance. Whether it is the quality of the design or the navigation performance (page loading time, intuitiveness, responsiveness, etc…), there are many factors to take into account when evaluating this criteria. After substantial testing, our team has determined a rating for each bookmaker based on this second criteria.
The third point that we want to highlight is the diversity of bets offered by each bookmaker. Similar to the level of odds offered, the range of betting markets available at each site plays a large role in our classification. In this light, the sites that offer a greater range of betting markets on a variety of sports events will be rewarded by our specialists in the rankings.
Next, the penultimate criteria considered in our ranking: the quality of the welcome bonus. While online bookmakers offer a variety of different promotions to their customers throughout the year, each offers a specific welcome bonus to new customers that join the site. After having analysed each bookmakers bonus offered to new customers, we noted the interest of every offer to you - based on the amount offered to the conditions attached to the bonus. An aspect that you will no doubt appreciate, as it comes directly into play in your initial registration with an online bookmaker.
Last but not least - customer service. This is one of the most important aspects to consider when ranking bookmakers, as it is crucial that a representative of the online betting site is easily available to you should you need to contact them. Whether it is answering simple queries or resolving any issues that can arise, we have researched all of the resources provided by each site to aid you (email, phone, live chat, FAQs, etc…). One of the primary considerations in the Sportytrader ranking, as it will guarantee the overall quality of your gaming experience.