The Best Betting Sites in India in 2023
The sports betting industry in India is growing at an incredibly fast rate with an estimated 140 million Indian citizens regularly partaking in adding a monetary incentive to the thrill of watching their favorite teams and leagues. This number continues to grow each year as the amount of available betting sites in India also increases. With the legal sports betting industry in India estimated to be worth over ₹160,000,000,000, you can be sure that a number of different betting sites will be vying for your business as they try to get themselves a piece of that massive pie.
It’s important to note that there are no federal laws in India prohibiting online betting. While it is technically illegal to establish bookmakers based in the country, many betting sites targeting the Indian market are able to circumvent this law by basing their operation in offshore territories such as Curacao. This allows them to offer their bookmaker services to Indian users who are then legally permitted to use the site with no issues.
Sports bettors are in an advantageous position as things currently stand in the world of online bookmakers. With the competition among betting sites at an all-time high, many bookmakers will offer their prospective clients enticing bonuses and promotion codes to attract them to sign up and deposit on their site. See our Best Indian Bookmaker Promo Codes page for a more detailed explanation into how exactly promotion codes work.
How Indian online Bookmakers operate
Before we place our bet, it’s important to go over the basics for those that might be new to the scene. A bookmaker is a service that offers customers a legal way to bet on their favorite sports, teams and leagues around the world. The sportsbook industry has followed a natural evolution from starting out strictly as brick-and-mortar locations, to now having an incredibly large presence online. Bookmakers allow their customers to bet on games through the offering of odds, sometimes referred to as lines, which represent how much of a profit you stand to make on your wager.
A simple example would be to imagine a cricket match between India and Pakistan. India comes into the match as the favorites with odds of 1.50 (1/2), meaning a ₹1000 bet would return ₹1500, for a profit of ₹500. Pakistan holds odds of 2.50 (6/4), where a ₹1000 bet would return ₹2500, for a net profit of ₹1500. You may be thinking, why don’t the odds match up? If India to win has odds of 1/2 shouldn’t Pakistan pay odds of 2/1? This is a legitimate question and helps us to understand how bookmakers operate and how they make their money.
The difference in odds between the two sides of a bet is what is known as “vig” in the industry, short for vigorish. Think of it as the cut that the bookmaker takes for providing you their services. A 50/50 bet on an online bookmaker is never going to normally offer perfect 1/1 odds. In this situation (such as betting on a coinflip) bookmakers will over odds of 1.91 (10/11) on either side.
Ranking the Best Online Bookmakers in India
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Not all bookmakers are created equal and a sports bettor might find that an offering or feature on one site is not available on another or vice versa. So, how does one go about discerning which bookmaker is right for them? That’s where we come in. Our dedicated team of sports betting experts have been hard at work reviewing the best that India has to offer in regards to the world of online bookmakers. We’ve been able to compile a list of what we believe to be the top sites in the country, each bringing their own unique offerings to the table.
We would certainly advise you to register with each of these sites, if not solely just to take advantage of their generous welcome bonuses. It is often in a bettor's best interest to have a number of different bookmakers available to them as the odds on offer can sometimes vary significantly between two sites.
As you can see from the the table above, we grade online bookmakers based on a number of different criteria that we deem to be important to the bettor's overall experience on the site. Bet365 India ranks the first because they have the highest global rating. All reviews were conducted by our gambling specialists.
We cover everything from the reputation of the site (how long they’ve been in the industry and what licensing they have), website interface and customer support to name a few as well as the all important topics such as betting variety, quality of the odds compared to competitors and the bonuses and promotions on offer. Below we will go a bit more in depth into a few of the more important things to look out for.
Arguably the most important factor for a punter looking for a new bookmaker to sign up with is the odds that the site offers and how they stack up to the competition. For example, if Parimatch has FC Goa to beat Odisha FC at odds of 1.90 but you can get better than even money at 2.05 on Lottabet, we’re certainly going to make note of that and score that criteria in favor of Lottabet. The reason having the very best selection of odds available is so important to bettors is because that small difference of 0.15 in our previous example can have a huge impact on the bottom line over the long run. This is another example of why we recommend registering with multiple bookmakers as to increase your chances of finding the best possible line.
Another important criteria for most sports bettors is the betting variety the bookmaker offers. This is especially applicable to those of us who focus our time and attention on the lesser known, more niche leagues and competitions around the world. This also applies to bettors who prefer slightly less mainstream betting markets such as over / under on total corners or yellow cards in a football match or individual player props in a sport like basketball. One should always confirm that their preferred league, competition and method of betting is available before registering.
Finally, the third criteria that we think bettors will find important is the welcome bonus that is offered. Our grading is based not only on the amount that the bookmaker is offering but also the rollover requirements, minimum odds and other terms and conditions that come attached. For this reason it’s often a good idea to check out our Best Free Bets and Bookmaker Sign-Up Offers in India bookmaker bonuses page, which will provide you with the latest offering from each site as well as further details on how to obtain their specific welcome offers.