PaddyPower is one of the longest-established bookmakers in the United Kingdom and its popularity mainly stems from its odds, which are often boosted! Indeed, the Irish giant offers very frequent "Power Plays", which allow you to bet at odds that may be up to 50% higher than the basic level. Special operations can be viewed directly in the broad central area of each sport/league, and are displayed in the same place as the other promotions (cashbacks, etc.). To give you an idea of the quality of these offers, don't miss out a free bet of £30 when you register!
And there's a gigantic range of bets on offer, covering nearly 35 sports! This same diversity is found in the alternative bets, with an average of 100 on football matches and 30 on tennis. To these benefits we can also add videos, a blog, a high-quality mobile application and a responsive customer service department... PaddyPower deserves to be tried out!