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What horse racing promotions are there at online bookmakers?

When you bet on horse racing at an online sportsbook, some promotions related to the sport are always appreciated. There are several available and this article will take a good look at them. These include:

  • Best Odds Guaranteed
  • Bonuses
  • Enhanced Odds
  • Specials

Best Odds Guaranteed

This is one of the most popular horse racing promotions. It is a frustrating scenario when you accept a price on a horse before the race, say 3/1 (4.0). However, by the time the race begins, the horse’s starting price (SP) has gone out to 4/1 (5.0). If it then produces a return, you will be bemoaning the fact that you could have won more from your bet if taking the SP.

With the Best Odds Guaranteed promotion, you will be paid out at the SP if it is higher than the price you took. Most online bookmakers now offer this promotion for UK and Irish racing. They will place a limit on the extra amount that can be won via this promotion. For example, at William Hill, it is £25,000 a day.


If you place a system bet, for example a Lucky 15 (four horses, 15 bets), then some online sportsbooks pay a bonus if all your selections are correct. However, if just one of the four selections is a winner, then they will double the odds of the one that won.

Enhanced Odds

It is common for online bookmakers to enhance the odds of runners. This is most common when important races are being held. In a competitive business, offering higher odds on popular selections will hopefully attract more custom. Some sites, such as William Hill offer regular Bet Boosts on horse racing.

It is also possible that enhanced odds on horse racing can be used as a welcome offer. For example, you might be offered 8/1 on Altior to wins its race at the Cheltenham Festival. This will be a lot higher than its regular price. New customers will be given a promo code to use and can bet a maximum amount, sometimes £1, often £5. If the horse wins the race, you will be paid out in cash at the regular odds and enhanced winnings will be paid in free bets.


There are several other horse racing promotions that online bookmakers have. These include special bets on how many winners a jockey will get at a certain meeting. Other promotions include odds on the winning distance in a race, extra places offered on selected races and your stake back as a free bet (or even cash) if your selection falls or misbehaves at the start and loses its chance of winning.

It is important that you keep a close eye on the promotions page of any sportsbook. This will be continually updated with the very latest offers. If you are a horse racing fan, you won’t want to miss out on anything as these promotions can hopefully lead to increased winnings.

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