William Hill UK review in July 2026
9.0/10
Offers you
a £30 bonus
Register with William Hill
Daily odds boosts and new bonuses, with amazing offers on football
New customers only | Commercial content | 18+ age limit | T&Cs apply
18+. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.
by Cydias Aujard |
Advantages
Comprehensive sports betting offering
Several bonuses available all year
Low minimum deposits
Complete betting platform
Disadvantages
Limited live streams
Limited support
A world-famous name in gambling, William Hill is a global brand with deep roots in the UK sports betting industry. What started out as a high-street retail chain has become a huge online betting giant.
Indeed, their presence has contributed to the established reputation that they have with British punters, although they offer so much more than just their name to make them a trusted and widely used service. Competitive odds, diverse markets across many bet types, and generous promotions are just a few things that set it out from others.
Indeed, you can obtain an attractive welcome bonus when you join the site for the very first time as a new user, claiming in free bets after making a £10 deposit and bet. You don’t need a promo code when signing up, either!
In July 2026, we’ve run our SportyTrader expertise over the bookie once again to ensure they remain as consistent as their reputation suggests, testing each aspect and reviewing the smallest of details. Read on to learn why we think highly of William Hill and why we strongly recommend them to you.
William Hill Global Rating
Live
9.5 /10
Mobile
9 /10
Betting Variety
8.5 /10
Website
9 /10
Odds
9 /10
Payment
9 /10
Customer service
9 /10
Reputation
9 /10
Bonus
9 /10
Global rating
9 /10William Hill UK Bonus
Best bonus:
Generously, you can claim an attractive William Hill bonus that gives you free bets for placing your first bet. You will need to deposit and stake £10 on your first bet, but you’ll receive £30 in free bets.
Check out our detailed William Hill UK bonus review to learn more about the specific terms and conditions you need to meet, and how to avoid any potential mistakes that could cost you the bonus.
William Hill Overview
Registering with William Hill
Keen to get started? Registering an account with William Hill is simple. Follow our step-by-step guide to get started instantly!
Use the link we provided at the top of our review page to visit the William Hill site. Here, you’ll see the welcome bonus, which you can click to register and claim straight away. Hit the ‘Join Here’ button underneath the promo’s headline, and then complete the registration process. Make sure to fill out all your details accurately, as these will be needed in the next step. Fill out every required field and confirm that you accept the bookie's T&Cs to create your account. Your details must be accurate to pass Know Your Customer (KYC) checks. Your identity will be automatically verified when you register for an account, but you will need to complete additional checks when making withdrawals. To pass these checks and receive funds from your account, you’ll need to submit official documents verifying your identity. This will include a photo ID and proof of address. The latter must be dated within the last 3 months. Photo ID cannot be expired. You must deposit and stake £10 to claim the free bets. You must make the deposit with a debit card and cannot use e-wallets (PayPal, Neteller, Skrill, and others), digital wallets (Apple Pay), or WH PLUS CARD. You are free to place a bet on any sports market (excluding virtuals), but your bet must be on a single with odds of 1/2 (1.50) or greater. You will need to use your free bets within 7 days of receiving them.
Payment methods at William Hill UK
Method
Minimum
Maximum
Cost
Delay
£10
£10000
Free
Instant
£10
£80000
Free
Instant
£10
£5500
Free
Instant
£5
£99000
Free
Instant
£5
£99000
Free
Instant
£5
£99000
Free
Instant
£5
£99000
Free
Instant
£10
£25000
Free
Instant
£10
£200
Free
Instant
£5
£99000
Free
Instant
£10
£8400
Free
instant
£1
£5000
Free
Up to 3 business days
Method
Minimum
Maximum
Cost
Delay
£25
£100000
Free
3 to 5 business days
£5
£80000
Free
Up to 24 hours
£10
£5500
Free
Up to 24 hours
£5
£33000
Free
Up to 4 hours
£5
£33000
Free
Up to 3 business days
£5
£33000
Free
Up to 3 business days
£5
£25000
Free
Up to 24 hours
£5
£99000
Free
Up to 3 business days
£5
£300000
Free
Up to 24 hours
£5
£2500
Free
Up to 3 business days
As a leading bookmaker, William Hill offers a wide range of accepted payment methods for British punters. Remember, you must use a debit card to claim the welcome bonus on your initial deposit, as almost all other options are excluded.
Many of the available options can be used for deposits and withdrawals, with a minimum deposit or withdrawal of £5 when using a debit card. Maximum and minimum amounts can vary hugely, depending on the chosen option. Withdrawal times also vary.
William Hill offers the following methods:
- Bank Transfer
- Skrill
- PayPal
- Visa
- Mastercard
- Apple Pay
- Maestro
- NETELLER
- Paysafecard
- PostePay
- Payz
- William Hill Plus
William Hill Site
The William Hill site is very user-friendly, making it easy to use for both new and experienced bettors. The site is designed in a traditional format, with each part of the webpage being divided into sections that enhance the overall betting session.
On desktop, you can find a panel on the left side of the screen, while the mobile site has a hamburger menu in the top left that features all the sports you can bet on. The middle section has the latest promos, featured markets, and popular real-time bets. The mobile site is the same, offering a simplistic UX.
William Hill’s platform has a friendly UX that ensures a positive betting experience.
The site is highly responsive to your clicks, which is a huge plus when wagering on live sports. When you click on the odds you like, it’ll be added to your bet slip, which appears in the bottom right of the desktop site or at the bottom of the mobile site.
William Hill App
You can download the William Hill app if you prefer to bet on a mobile device; it's available on iOS and Android.
We’ve created a detailed William Hill betting app review for you to check out before you do, so you know what to expect.
William Hill Sport: The Offer
As a bookmaker, William Hill has one of the most comprehensive sports offerings around. All of the mainstream sports are available, as are some of the more niche markets.
Which sports are offered on William Hill?
At William Hill, you can find the following sports to wager on:
- Football
- Tennis
- Basketball
- Rugby
- American Football
- Baseball
- Handball
- Ice Hockey
- Motorsports
- Golf
- Horse Racing
- Cricket
- Cycling
- Rugby League
- Futsal
- Table tennis
- Badminton
- Beach Volley
- Boxing
- Darts
- Greyhounds
- Football Pools
- MMA
- Lacrosse
Types of Bets at William Hill
Several different bets can be placed at William Hill, enhancing their place as one of the best in the UK industry.
When reviewing the site in July 2026, we found that you can place various different bets on football markets, with hundreds of markets available within specific matches. For instance, you can place bets on various props, whether team- or player-specific, as well as on various outcomes.
Several bet builders and boosted odds are available on selected matches pre-match, while live options feature hundreds of markets across various bet categories. In-game props are plentiful, with Over/Under, handicaps, totals, and more all on offer.
You can also enjoy accumulator betting, bet builders, and system bets, which can be ideal for a different betting experience when betting on horse racing. These can include multiples, Trixies, Yankees, Lucky 15s, Lucky 31s, and Lucky 63s. The bookie also offers Antepost bets, which can offer early value.
How does William Hill’s betting offering compare to the market?
Below, you can compare how William Hill performs against others in the UK:
| Betting Sites |
|
|
|
|
|
|
|---|---|---|---|---|---|---|
| Number of sports available | 24 | 39 | 20 | 20 | 12 | |
| Average number of bets on football | 253 | 154 | 145 | 130 | 131 | |
| Average number of bets on basketball | 82 | 94 | 46 | 92 | 115 | |
| Average number of bets on tennis | 29 | 44 | 8 | 18 | 47 | |
| Average number of bets on rugby | 36 | 85 | 26 | 19 | 30 | |
If you want to compare things further, you can check out our ranking of the best sports betting sites in the UK in 2026.
William Hill Football Betting
William Hill offers several football betting markets across multiple events, which is why they are among the leaders in this field in UK sports betting.
Hundreds of markets are available for betting on various matches, with many of the world’s biggest competitions and leagues accessible. You can place several different types of bets on these markets, including singles, multiples, and accas, all of which are very simple to curate and place.
Many of the games can be streamed live, but it will depend on licensing rights.
On top of this, William Hill has several football promos available throughout the football season; keep an eye out for these.
William Hill Live Betting
Live streaming is available across multiple sports at William Hill, not just football.
You can access streams for sports such as tennis, horse racing, and other major events, though availability depends on the rights held in the UK. You must be logged in to your account to watch the streams.
William Hill has a solid live betting experience.
William Hill’s live betting section offers a complete offering, with events listed in the ‘In-Play’ tab. Simply click this, then use the filters at the top to find the sport of your choice and a list of live events to wager on.
What's good about William Hill?
At SportyTrader, we like everything William Hill offers sports bettors, as we feel it’s a complete platform with everything a bettor needs in one place.
William Hill Promotions
When reviewing the site, we found that William Hill offers punters several different bonuses regularly throughout the year. You can find promos for various sports, including boosts for football and horse racing betting.
Check out our William Hill promo code article for the latest offers in July 2026.
William Hill Cash Out
William Hill’s cash out feature gives you greater control over your bets. While cash out is now standard across most UK bookmakers, William Hill stands out with its partial cash out option, allowing you to withdraw part of your potential returns while keeping the rest of the bet active.
William Hill Live Support
You can use a live chat messaging system at William Hill 24/7, and there is a comprehensive FAQ section available.
Security: William Hill, a reliable website
William Hill is operated by WHG (International) Limited and is licensed and regulated in Great Britain by the Gambling Commission under account number 39225.
The requirements of the licence mean you are protected from unfair gambling and provided with a safe experience, as all data and information are securely encrypted and transferred between you and the bookmaker. SSL encryption is used throughout the site, including for payment transactions.
William Hill: What alternatives are there to betting on sports?
William Hill isn’t just a sports betting site:
William Hill Casino
You can use a comprehensive online casino service once you are signed up to use William Hill. Games across various types and styles are available, including thousands of slots, table games, and live dealer options. Don’t forget to check out the various casino bonuses on offer in July 2026.
William Hill Poker
If you enjoy poker, William Hill offers a dedicated offering once you sign up. There are a handful of poker titles to play, but these are against a dealer.
William Hill Customer Service
To contact William Hill, you have the following options:
- William Hill Live Chat (available 24/7)
- Detailed FAQ
Live chat is the best option for help, though the FAQ is probably detailed enough to answer almost every question you may have, so do have a look there first.
Review on William Hill checked the 22 July 2026 by SportyTrader with an overall score of 9.0 out of 10.
