SportyTrader - Editorial Policy

Specialising in sports betting, SportyTrader's mission is to give assistance to bettors, no matter what sport they like or bookmakers they use.  Equipped with a real-time odds comparator, in total agreement with the various sports betting sites, but also with a powerful Livescore, the site offers three main areas of content, designed to make life easier for betting fans: 

  • Sports predictions
  • The Guide's advice
  • Test bookmakers

Our editorial policy

For each content, a precise methodology is adopted.

Sports Preditions

Since the website was launched in 2005, the publication of sports predictions has been a central and key element of the SportyTrader offer. With more than a million predictions  published since the site was launched, SportyTrader's experience and expertise on the subject is highly impressive. It allows us to offer content that is increasingly reliable when it comes to predicting the results of sporting events. Whether it be football, tenis, basketball or rugby, no major sport is absent.

In order to offer a more sensible and objective prediction service, the site's various editors first carry out a global analysis of the sporting event. This covers everything from statistical data, probabilities or even the human aspect. We also offer an analysis of the odds offered by bookmakers, and finally, thirdly, the complete writing of the sports preview.

These previews are then reviewed by the people in charge of the different language versions and published on the site. These are accessible to all visitors and can be viewed entirely free of charge. This is a methodology that allows SportyTrader to publish reliable, objective and thoughtful predictions on dozens of matches every day.

The Guide's Tips

In addition to sports predictions, the SportyTrader site also offers articles written about the global online betting environment. These can be found in the "Sports Betting Guide" section of the site. These  well-regarded articles take the form of Frequently Asked Questions and gives dozens of tips  to sports betting fans.

Written by online betting experts, who have been working in the field for an average of 15 years, these articles aim to guide beginners as well as regular bettors. In this context, the editorial approach is also transparent. Each writer tests the subject on which he or she is writing in advance. they carry out extensive research and this helps them produce an informative preview.  This approach reflects the essence of SportyTrader.

The Bookmakers Tests

This is the third major focus of the site, SportyTrader offers tests and opinions on the various online betting sites, with a view to establishing rankings that are 100% objective. They are always validated by a panel of specialists. Bet365, 1xBet, BetOBet: all are screened by SportyTrader specialists.

In order to offer you detailed and systematically updated information sheets, the methodology is also strict, This begins with a first phase of analysis by an expert and validation of the feedback by other specialists on the site, This is followed by a second phase of writing pages looking at all aspects of the site. The third and final phase is the constant updating of the content. 

Every day, the Sportytrader team verifies that the site's content is always up to date in order to provide readers with the most relevant and accurate information. It is this impartiality and concern for verification that allows the site to offer content that is always reliable and verified.

Our commitments to our users

Within the framework of the content offered on the site, each SportyTrader editor commits to clear commitments, which are essential to the success of our offer. Here are the most important ones.

Expertise and professionalism

Recruited for their talent and experience, all the site's editors have been experts in sports betting for many years. Whether we're talking about bookmakers' expertise or impeccable sports culture, each one is committed to sharing his or her know-how with readers.


In order to offer content that is ever more coherent and close to reality, SportyTrader experts make it a point of honor to always remain objective. The key word in our predictions is impartiality. Our editors' commitment to the site's predictions and advice will never be favoured. Even when it means placing a bet against the team they support.


While our editors are committed to remaining objective in their analyses, this does not prevent them from being true enthusiasts, quite the contrary. At SportyTrader, sport is at the heart of our business. Sport is our passion. Regardless of the discipline or the way in which we live our passion, all of our editors are true sports enthusiasts.


In order to provide you with the best possible content, SportyTrader is constantly looking for new solutions. Regularly, adjustments are made to our methodology and the site is improved. The objective is clear: to offer you the best content on the theme, through a fluid and 100% intuitive site. The experience of our users remains our top priority.

Listen to

In this quest to constantly improve and to offer the best possible service, we also place emphasis on listening to our readers and our various partners. For SportyTrader, it is essential to take everyone's comments into account. This is the working methodology used by our team.

Respect for the legal environment

Sports betting is a domain strictly regulated by the law, and for each version of the site, the conditions dictated by the different regulatory bodies in the country are strictly applied.

In France, for example, the conditions set by the Gambling Commission in the United Kingdom, the ANJ are strictly respected, as are those of the BAGO in Belgium, AAMS in Italy and the BOE in Spain. 

Thanks to a unique geolocation system set up on the Sportytrader site, users are never exposed to a bookmaker who does not have a valid licence in his country of residence.

Fight against addiction

Sports betting can unfortunately become the object of addictive behavior. SportyTrader joins forces with sports betting sites in the fight against online gambling malpractices. SportyTrader supports responsible gambling. At any time, you can find a list of organisations that can help you via the Responsible Gambling section (see the end of this page). Sports betting should never jeopardise your life nor your relationships with friends and family.

Our Team

SportyTrader has always relied on sports betting specialists who are passionate about sports and determined to pass on their know-how to beginners. We are proud to count on our writers.

Yunchu LI, Content Manager - International Version (English)

Yunchu Li has beening working for the SportyTrader since 2022. Every day, she makes sure to offer reliable content on the website with her team. As a keen sports fan, Yunchu is no stranger to betting and sports events of all kinds. Watching and betting on sports has been a shared passion in the family. Beijing, Dublin, Paris, Lille... Yunchu has seen and embraced different cultures in the world and never stopped expanding her knowledge through the journey.

Véronique Masuaku, Assistant Content Manager - International Version (English)

Véronique joined SportyTrader since 2023. Her journey into the world of sports began when her brother turned professional in football when she was a kid. Now Véronique is a passionate sports enthusiast with over a decade of sports-following experience. Alongside with Yunchu, she manages the writers team and participates in a variety of daily projects for the website. With a BSc in Business with Finance and currently pursuing a Master in Data, Management, and AI through an apprenticeship, Véronique brings a unique blend of financial acumen and analytical skills to her role at SportyTrader. 

Joseph King - Expert in Predictions

Started as a hobby to share his picks among friends, Joseph King has been writing betting predictions for over 10 years.  His expertise and passion in football, basketball, hockey and American football make him indispensable for our readers. Joseph has been working for SportyTrader since 2021. Now he is head writer of the website and assists Yunchu with running the writers team.

Steve Ashfield - Expert in Predictions

Steve Ashfield has been working in the field of sports for over a decade. He is an expert in a wide range of sports, including but not limited to football, tennis, cricket and boxing. In addition to Sportytrader, Steve's extensive experience enables him to contribute to a number of sports news websites. He also used to publish his own professional wrestling magazines and websites.

Daniel Ngulu - Expert in Predictions

Now holding a degree in Journalism and Mass Communication, Daniel Ngulu has been building his career as a sports writer and contributed to several major sports websites and betting companies over a decade. Daniel specialises in football and tennis.

Nella Wagah - Expert in Predictions

Nella Wagah has been a sports fan ever since she was a child. Although she was trained on a scientist track, the love for football drove Nella to her first job at a club of the Kenyan Premier league. Being an expert in football and tennis, Nella has been writing sports predictions for five years. 

Devesh Jaganath - Expert in Predictions

A semi-professional player in his school days, Devesh is an ardent follower of football, cricket, rugby, F1, and tennis. After a decade achieving success in the corporate world, Devesh left his secure job at a fintech company to pursue his passion for sports full-time. The risk paid off, as Devesh now enjoys his dream job, combining his love for sports with his expertise in betting, for over five years.

Kennedy Kechula - Expert in Predictions

As a well-experienced punter, Kennedy is a huge sports fan of football, basketball, tennis, and Formula One. In addition to writing betting predictions for SportyTrader, Kennedy has also contributed to several media and sports betting sites.

Ian John - Expert in Predictions

Ian is a seasoned sports writer and a valuable asset for SportyTrader. His expertise spans an array of sports, including football, American football, boxing, darts, snooker, cricket, formula 1, and golf. Ian has been a prolific contributor to various platforms for almost 15 years. 

Matthew Newman - Expert in Predictions

Matt is our expert on American football, hockey and baseball. He also follows his passion on horse racing and greyhound racing on a daily basis. Matt has been writing sports predictions professionally for a decade and has over 20 years of experience in dispensing tips for various sports media.

What our readers say

Because the opinion of our readers remains at the heart of our success, here are a few comments found on specialized sites.

"SportyTrader offers incredible bookmaker cards, it evaluates about a hundred sites with selective criteria, we can say that bettors will be spoilt for choice." John

"The scores, stats and ribs in one place are great, and the livescore is super fast." Matt

"I don't always agree with the published predictions, but overall they are reliable." Louis

"I used the SportyTrader guide to start sports betting. Now I know how to bet, and how to spot interesting odds." Andy

"I received £120 instead of £100 at Unibet with the SportyTrader coupon code. Thanks a lot!" David

"With the help of SportyTrader's predictions, I had a great time during the World Cup." Steven

How do we make money?

Sportytrader is a sports information medium on the Internet. In order to offer quality content, we receive advertising on our websites and mobile applications.

If you would like to know more about how Sportytrader is paid, we invite you to consult our advertising charter.

Write for us

Attentive to the evolution of its offer, SportyTrader is always looking for talented, experienced writers with a specialization in online betting. If you think you meet our quality standards, start the conversation via our contact form. We look forward to hearing from you.

Working for us

SportyTrader is always looking for new talents. If you are passionate and want to join our project, contact us! Send your CV and a cover letter to, reference "Application ST". We will get back to you as soon as possible.

You can also find job offers on our recruitment page.

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