William Hill review UK in May 2025
Offers you
Bonus up to :£30
New customers only | Commercial content | 18+ age limit | T&Cs apply
by Cydias Aujard |
9.0/10
Several special sports bonuses like the Impact Sub, Bet Builder Boost, and Acca Boost
Tons of daily boosted odds, offering a chance at increased profits
Offers live streaming, cash out, and bet builder features
Offers 38 sports, making it one of the best sportsbooks in terms of the number of options
William Hill's range of betting markets is a bit limited
The number of promotions is low compared to rivals
It’s 2025, and William Hill is still regarded as one of the best bookmakers in the United Kingdom after more than 90 years in existence. But surprisingly, many UK punters still aren’t familiar with why this age-old gambling operator is still a go-to sportsbook for both veterans and new players.
So in this William Hill review, we’ll be dissecting the entire betting site to rate its overall bookmaking services. Here you’ll learn about the quality of the range of sports and betting markets categories on William Hill, the odds, promotions, features, customer service, and much more. Ready to dive in? Let’s begin.
William Hill Global Rating
9.0/10
William Hill UK Bonus
Best bonus
Bonus up to : £30
Withdraw : Bet £10 and get up to £30 in free bets. Stake free bets following wagering requirements
Min. deposit eligible for bonus : £10
Type of bonus : Free Bet
While the number of bonuses on William Hill is somewhat modest, the quality of the bookie’s sports promotions is outright exceptional. Just take a look at the William Hill welcome bonus.
Players can get a sweet free bet just for staking £10 after signing up. While there is no one special promo code to qualify, William Hill does have its own list of new player bonus codes that are required to activate the welcome offer. Learn more about them and what exactly you’re getting from them in our William Hill promo code review.
The welcome bonus is great, but not even our favourite promotion. William Hill is hosting an unmatched lineup of sports promotions like:
- The “Impact Sub”, which transfers your bet to the substituted player instead of marking the bet as lost when your player leaves the pitch.
- The “Bet Builder Boost” which offers a 25% boost on eligible bets once every day.
- The unlimited “Accumulator Boost” that can be used daily, giving you bigger bonuses for larger bets.
William Hill Overview
Table of contents
Payment methods at William Hill in UK
Method
Payment available
Minimum
Maximum
Cost
Delay
£10
£10000
Free
Instant
£10
£5500
Free
Instant
£10
£80000
Free
Instant
£5
£99000
Free
Instant
£5
£99000
Free
Instant
£5
£99000
Free
Instant
£5
£99000
Free
Instant
£10
£25000
Free
Instant
£10
£200
Free
Instant
£5
£99000
Free
Instant
£10
£8400
Free
instant
£1
£5000
Free
Up to 3 business days
Method
Payment available
Minimum
Maximum
Cost
Delay
£25
£100000
Free
3 to 5 business days
£10
£5500
Free
Up to 24 hours
£5
£80000
Free
Up to 24 hours
£5
£33000
Free
Up to 4 hours
£5
£33000
Free
Up to 3 business days
£5
£33000
Free
Up to 3 business days
£5
£25000
Free
Up to 24 hours
£5
£99000
Free
Up to 3 business days
£5
£300000
Free
Up to 24 hours
£5
£2500
Free
Up to 3 business days
Making payments at William Hill has not been a common issue for punters in the UK, as the bookmaker practically provides all popular methods. There are at least two options available for you, no matter your preferences. The payment methods available for deposits and withdrawals on William Hill include:
- Bank Transfer
- PayPal
- Skrill
- Visa
- Mastercard
- Apple Pay
- Maestro
- NETELLER
- Paysafecard
- PostePay
- Payz
- William Hill Plus
Just remember that deposits made with PayPal, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay, William Hill PLUS Card, and E-wallets do not qualify for the William Hill welcome offer.
William Hill Site
William Hill has a classy luxury-style branding that prioritizes simplicity and minimalism, which are major green flags for us. In truth, using the bookie’s site was incredibly easy for our team. The site’s yellow, blue, and white colours are high contrast, making scanning easy and betting super quick.
We’ve heard feedback from countless punters who entirely ignore sportsbooks with what they term “ugly designs” despite having one of the best sports betting services. But this is one category in which William Hill excels.
What’s more, the William Hill website is built with functionality in mind. For one, the sports menu is always open regardless of what page you’re on, and all breadcrumbs are linked, making it seamless to switch between sports, tournaments, and events. Then, in scenarios where you cannot quite locate which country or tournament an event is in, you can simply use the search function.
Overall, the William Hill Site is well built, and honestly, a good sportsbook to sign up for if you’re looking for a seamless betting experience in terms of user experience.
William Hill Online Rules
It’s important to know that William Hill runs physical betting shops along with its online betting site. So you can expect slightly varying rules for placing bets at both places.
What’s important is that you actually become familiar with the online rules if you wish to bet with an account on the William Hill site. This involves understanding stuff like rules regarding early payouts, bet settlements, abandoned matches, and more.
Many who are familiar with online sports betting in the UK might be able to bet on William Hill just fine without browsing the terms and conditions. However, reading the rules will help you prevent confusion and frustration from things like bonus misuse in the future.
William Hill App
William Hill UK has a top-quality mobile betting experience as the sportsbook has native apps for both Android and iOS users. The William Hill apps are not web apps, so they offer greater security, faster performance, and easier download, installation, and update processes. You can easily find the William Hill apps on the Google Play Store and Apple App Store or on William Hill official website.
William Hill Sportsbook: The Offer
The William Hill sports betting service is arguably the most important aspect of a sportsbook to punters. This mainly involves the sports offered, the types of bets (and betting markets), the betting features, in-play betting, and sports promotions. The good news is that William Hill stands out in each of the categories, and we’ll explore them below.
Which sports are offered on William Hill?
William Hill specifically offers 38 sports, making it one of the operators with the most sports available for betting. Below is just a list of some of the options on William Hill to give you an idea of the sports offered:
Football Tennis Basketball Rugby American Football Baseball Handball Ice Hockey Motorsports Golf Horse Racing Cricket Cycling Rugby League Futsal Table tennis Badminton Beach Volley Boxing Darts Greyhounds Football Pools MMA Lacrosse
And this list includes more than just the most popular sports in the UK. At William Hill, you can bet on sports like water polo, squash, netball, GAA hurling, snooker, motorbikes, and much more. Outside that, there are still a couple of other interesting betting options, which include politics, TV/Specials, and the special Virtual World.
Whether you’re looking to bet on the upcoming Champions League final, a regular game of netball, or even the General UK elections, just sign up to William Hill.
Types of Bets at William Hill
When it comes to “types of bets”, punters are usually looking out for two things, namely:
- The types of bets that can be placed (including singles, accumulators, system bets, etc).
- The types of betting markets (such as match result, totals, handicaps, stats markets, and more).
At William Hill, all this is accessible to sports bettors. You can place singles, accumulators with up to 30 selections, and then all types of system (or combo) bets. The system bets are especially exciting if you’re a sharp bettor or a strategic punter eying methods that can significantly boost profit or cut losses.
Instead of the traditional accumulators bettors are accustomed to, William Hill lets you place system bets like Canadian, Yankee, and Trixie. They’re a bit tricky to understand at first. But when you do (and if you like them), William Hill is the perfect bookie to create an account with as they offer virtually all combo bets.
As for the betting market on William Hill, you get the standard and nothing more. We won’t sugarcoat it: the lineup of betting markets at William Hill is somewhat average. All the most popular options are available, making William Hill a great place for new sports bettors or veterans who only play traditional markets.
But the new wave of bettors focusing on more recently introduced markets like the player stats, each-half specials, goals in a row, keeper markets, and more might be underwhelmed. However, we won’t be surprised if William Hill rolls out these betting markets in the near future.
William Hill is still one of the most popular betting sites in the UK. And with growing demand from UK punters, the bookie will likely answer their call to avoid losing market share in terms of customers.
William Hill Football Betting
As we mentioned above, William Hill doesn’t have the best lineup of football betting markets we’ve seen. However, that doesn’t make football betting at this sportsbook any less exciting than the best UK bookmakers. In fact, football betting at William Hill is arguably unmatched in terms of the overall offer.
You get boosted odds, the cash out and bet builder features, and more interestingly, unbeatable football betting promotions.
The boosted odds alone make William Hill one of the best sportsbooks for value betting. That’s because the increased odds translate directly to increased profit potential. So it’s no surprise that William Hill is one of the go-to sportsbooks for arbitrage and positive EV bettors.
Also contributing to its stance as one of the best football betting sites in the UK are the cash out and bet builder features. All punters are familiar with the power of the cashout feature. But the bet builder? Underrated.
At William Hill, you can select one match or game, and then combine up to 10 events from that single match into a 1-game ticket. This will essentially give you significantly larger odds than you’d have otherwise gotten without the bet builder. This feature is great for periods when there are few football events available or times when you have confidence in only a small number of games.
But to top all this off, William Hill has a special set of sports betting promotions that elevate the entire football betting experience. We’ve already covered the boosted odds promo, and that’s not even the most exciting. There’s a special ‘Impact Sub’ bonus that works like this: if the player you bet on is substituted before they can fulfil the bet, the bet isn’t marked as lost. Instead, that substitute player takes the role of the player you bet on.
For example, if you bet on Diogo Jota to score and he gets substituted for Luiz Diaz before he scores, the bet would transfer to Diaz and be marked as won if he then scores. We cannot overstate how this is a great football betting bonus, especially for punters who enjoy player-based markets.
If that wasn’t enough, William Hill also provides a Bet Builder bonus offering a 25% boost on eligible bets plus a daily boost for accumulators, which makes up the majority of bets placed in the United Kingdom.
William Hill Live Betting
Our team had a lot of good things to say about live betting at William Hill. A good number of the 38 available sports are available for live betting at any given time, making this a good sportsbook for in-play betting. Moreover, an equally good number of those live sports offer live streaming, which further elevates the in-play betting experience.
Notably, we found live streaming available for less-popular football games, even down to the Portuguese Primeira Liga. This more than just makes William Hill a good place for live betting, but also a great place to stream live football matches legally.
But what stood out the most for us was the in-depth live-match tracker. Whereas most bookmakers in the UK give you a basic tracker with common live stats, William Hill takes it to the next level. The match-tracker on William Hill shows you all the basics and then gives you live insights that update as the game goes on.
Even better, there’s a ‘Player and Team Assistant’ feature that displays different stats for both teams and every UK player on the field across the past 6 games or the entire season.
This feature allows you to make all sorts of interesting analyses. For example, you can check a player's average shots on target over the season or last six games to determine their likelihood of scoring during that match.
Combine the number of live betting options with the live-streaming and cash-out features, plus the unmatched live-tracker, and we think you’ll agree that William Hill is a good live betting site. Just don’t forget to sign up for William Hill, as the live streaming feature is only available to registered members.
What’s Good about William Hill
William Hill still has much to offer outside the large number of sports and exceptional football betting promotions like the Impact Sub and Daily Acca Boost. Below are a few other aspects where this sportsbook shines:
William Hill Promotions
What William Hill lacks in terms of the number of promotions, the bookie makes up for it with the sheer quality of bonuses. The ‘Impact Sub’ bonus alone speaks to how in tune William Hill is with UK punters. This is one of the only online bookmakers offering a promotion that not only keeps your player-based bet alive when the player is subbed, but also transfers the wager to the subbed player. Then, when you add in the 25% Bet Bonus builder bonus and daily accumulator boost, you’ll see why punters love William Hill promotions despite their modest numbers. Simply put, the sportsbook prioritizes quality over quantity with promotions that bettors actually use.
William Hill Cash Out
It’s not only William Hill. Having the cashout feature is crucial for any betting site that claims to be among the best sportsbooks in the UK. The good news is that William Hill not only has the cashout available for almost every event but also allows for full cash outs before the game begins. This is crucial for punters as it allows them to rectify mistakes in their tickets without losing some cash. Just today, one of our team members mistakenly placed a wrong bet and then used the cashout feature to correct the mistake without losing any funds.
William Hill Customer Service
The customer support at William Hill is just what you’d expect from one of the best sportsbooks in the UK. The primary service channel is live chat, and the response times are top-notch. You’ll be greeted with an AI agent that actually has responses to most general questions. Then, if you need additional help, you can simply ask to be redirected to a human agent. Their customer rep got back to us within a minute, which is just great.
You can also contact William Hill through their social media, such as X.
William Hill Bet Builder
The Bet Builder is arguably the highlight feature of William Hill. You can combine up to a whopping 10 same-game events in William Hill’s bet builder. Because this is one of the largest bet builder combinations amongst UK sportsbooks, William Hill is outrightly one of the best betting sites for same-game parlays. In addition, each bet builder can have up to 10,000/1 odds, giving punters who love long shots a chance at unprecedented gains from a single match.
Security: William Hill, a reliable website
For those wondering if betting on William Hill is safe, know that the sportsbook is operated by WHG (International) Limited, a company registered in Gibraltar. WHG (International) Limited holds a license and is regulated in Great Britain by the Gambling Commission under account number 39225 for customers in Great Britain. They are also further licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.
Outside of being a registered operator, William Hill is proactive about player security. The sportsbook is PCI DSS compliant and uses standard SSL encryption, ensuring that sensitive data exchange on its site is safe. In addition, William Hill does its best to prevent minors from accessing its site while providing responsible UK gambling tools like self-exclusion options for legal players.
Registering with William Hill
Both the live streaming and bet builder features are only accessible with a William Hill account. So, below is a quick registration guide for signing up for William Hill.
- Go to the William Hill website
- Complete the William Hill form
- Verify your identity
- Make a deposit
- Go to the William Hill website
- Complete the William Hill form
- Verify your identity
- Make a deposit
To stay clear of any scam sites or phishing links, use any of the verified links on this page to securely visit the official William Hill site.
On the homepage, click the ‘Join’ button at the top-right corner to open the registration form. There you will be asked to enter your personal details, set a deposit limit, and choose your username.
Due to KYC regulations in the UK, you’ll eventually need to verify your identity before you can process payments or continue using your William Hill account.
To qualify for the £30 free bet for new players, you’ll need to bet £10. So, that means you should deposit at least £10. All that’s left to do is meet the minimum wagering requirements, and the William Hill free bet is all yours.
William Hill: What alternatives are there to betting on sports?
Despite William Hill being one of the best sports betting sites in the UK, the operator also surprisingly has a great lineup of alternative gaming options. And we’re not even talking about eSports, which William Hill has. We’re referring to its real sports alternatives and casino gaming options.
For the sports alternatives, players can bet on politics and TV/specials. These two categories cover rare and exciting events and betting markets like:
- Winner of the BBC Sports Personality of the Year 2025
- Next Prime Minister after Keir Starmer
- Next James Bond after Daniel Craig
- US Presidential Election 2028 - Winner
Then, for the casino gaming at William Hill, there’s a lot to see. You can go to the ‘Vegas’ section to all the gaming options, including poker, bingo, slots, and a live casino that offers a real casino experience.
Frequently asked questions about William Hill
Yes, William Hill has a fully developed online casino offering alongside its well-known sportsbook. While many punters associate William Hill with sports betting due to its long-standing presence in the UK betting scene, the site also caters to casino lovers. Their online casino includes a wide variety of games ranging from slots, table games like blackjack and roulette, to an immersive live casino section. The “Vegas” section of the site is where most of the action happens. It’s packed with popular slot games, jackpots, poker, bingo, and even exclusive titles. The live William Hill casino, in particular, stands out, offering real-time games hosted by professional dealers for a more authentic casino experience from home. So, whether you're into sports or classic casino games, William Hill has everything under one roof, making it a solid choice for players looking for variety.
William Hill doesn't offer what you’d traditionally call “acca insurance” in the same way some other bookies do, where you get your stake back if one leg of your accumulator loses. However, they’ve taken a slightly different (and arguably better) approach with their Acca Boost. This feature rewards punters with increased profits on successful accumulator bets, rather than a refund when one leg fails. You can use the Acca Boost daily, and it’s available on bets with three or more selections. The more legs you add, the higher your boost potential becomes. While this isn’t technically insurance, it’s a powerful incentive that increases your profit instead of merely protecting your stake. So, while William Hill may not advertise acca insurance, their Acca Boost provides excellent value to accumulator lovers.
Absolutely. William Hill offers a generous welcome bonus for new players. As of now, the welcome bonus offers up to £30 in free bets when you stake just £10. It’s an excellent entry-level bonus designed to give newcomers a boost without requiring a massive upfront investment. To activate this bonus, you’ll need to enter a specific promo code during signup (William Hill occasionally changes these, so it's worth checking their promo code page). Once you register and place a qualifying bet, you’ll receive the free bets, usually split into smaller denominations so you can test different markets. Unlike some bookies that make you jump through hoops, William Hill keeps it simple and fair. Just note that you must meet the minimum wagering and deposit conditions to qualify. It's a solid offer, especially considering you get access to other ongoing promotions right after joining.
William Hill offers live streaming for a wide selection of sports, making it one of the best platforms in the UK for punters who like to watch and bet at the same time. Football is a major focus, and William Hill goes deep, not just offering streams for major leagues, but also smaller competitions like the Portuguese Primeira Liga. Other sports commonly available for live streaming include tennis, basketball, greyhound racing, horse racing, and more. The streams are accessible directly from the match page if you're logged into your online account. What really enhances the experience is the live match tracker, which provides detailed stats and updates (even for players and assists), making in-play betting more strategic. This combination of visuals and stats makes William Hill’s live streaming one of the most immersive experiences on the UK market today.
Downloading the William Hill mobile app is straightforward and takes just a couple of minutes. If you're using an Android device, you can find the app on the Google Play Store by searching for “William Hill Sports Betting.” For iPhone or iPad users, head to the App Store and do the same. Alternatively, you can go directly to the William Hill website, where you’ll find download links for both platforms. Unlike web apps, the William Hill app is a native application, which means it’s faster, more secure, and designed specifically for mobile use. Once downloaded, you’ll get access to all the sportsbook features, including live streaming, Bet Builder, promotions, and account management. If you prefer mobile betting, the William Hill betting app is a must-have.
Review on William Hill checked the 28 May 2025 by SportyTrader with an overall score of 9.0 out of 10.
