About Sam Cox
Sam has been working in the sports betting industry for over a decade. His main focuses are NBA, MLB and the NFL, though he also covers the Premier League, cricket and Formula One.
A regular on 888Sport, Betting Expert and BetMGM, Sam’s work has also featured on industry-leading betting sites. He also runs Franchise Sports with his brother.
Signed up with numerous bookies, Sam is a keen bettor on a variety of sports. He places several outright wagers at the start of the MLB and NBA seasons, and consistently searches for the best value bets throughout the year.
Always compare odds before placing your bets!
Sam's advice to our community
Sam Cox's latest articles
14 October 2026 at 09:51 by Sam Cox
Will the Dodgers mount a come back? Are we getting a seven-game epic between the Rays and Guards?
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11 October 2026 at 08:08 by Sam Cox
Which players could make some noise in 2026-27?
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8 October 2026 at 12:22 by Sam Cox
Divisional duels and cross-conference contests feature in this week's preview.
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3 October 2026 at 09:00 by Sam Cox
Week 4's schedule is packed with high-profile matchups.
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1 October 2026 at 09:27 by Sam Cox
Which teams represent the best value in the NBA win total markets?
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28 September 2026 at 11:48 by Sam Cox
With five weeks of the season wrapped up, it's becoming clear which issues teams need to solve.
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25 September 2026 at 08:35 by Sam Cox
Which players represent value to make the 2026-27 All-NBA teams?
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17 September 2026 at 11:44 by Sam Cox
An eventful Week 1 featured upsets, season-altering injuries, and some marquee performances.
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11 September 2026 at 08:57 by Sam Cox
A mix of singles and parlays feature in our list of the best make/miss NFL playoff futures.
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10 September 2026 at 09:00 by Sam Cox
Which win total markets represent the best value heading into the 2026 season?
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1 September 2026 at 11:21 by Sam Cox
Which teams are in prime position in the wild-card races as we enter the final month of the season?
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28 July 2026 at 09:37 by Sam Cox
Which players are likely to be dealt before the deadline?
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