About Sam Cox
Sam has been working in the sports betting industry for over a decade. His main focuses are NBA, MLB and the NFL, though he also covers the Premier League, cricket and Formula One.
A regular on 888Sport, Betting Expert and BetMGM, Sam’s work has also featured on industry-leading betting sites. He also runs Franchise Sports with his brother.
Signed up with numerous bookies, Sam is a keen bettor on a variety of sports. He places several outright wagers at the start of the MLB and NBA seasons, and consistently searches for the best value bets throughout the year.
Always compare odds before placing your bets!
Sam's advice to our community
Sam Cox's latest articles
16 July 2025 at 05:56 by Sam Cox
Victor Wembanyama is unsurprisingly the clear favorite for NBA DPOY, but who are his main rivals for the award?
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15 July 2025 at 03:41 by Sam Cox
Where does the betting value lie in the 2025 MLB All-Star game? The National League are slight favorites at Truist Park.
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10 July 2025 at 06:04 by Sam Cox
FIFA's attempt to reinvent the Club World Cup have been met with a mix of skepticism and cautious optimism.
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5 July 2025 at 06:31 by Sam Cox
What have we learned from the first half of the 2025 MLB regular season? Cal Raleigh, the Braves, and more feature.
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2 July 2025 at 07:08 by Sam Cox
The Lakers, Nuggets, and Hawks feature in the winners and losers of 2025 NBA free agency.
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26 June 2025 at 08:21 by Sam Cox
The Oklahoma City Thunder are clear favorites for the 2026 NBA Finals after beating the Indiana Pacers in seven games to secure their first title in franchise history.
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24 June 2025 at 06:36 by Sam Cox
Sunday saw one of the first dominoes of the NBA offseason fall as Kevin Durant was traded to the Houston Rockets for two players and one first-round pick.
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20 June 2025 at 03:44 by Sam Cox
With little over a month until the MLB trade deadline, we decide which teams should pivot to selling rather than buying.
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13 May 2025 at 09:30 by Sam Cox
The 2025 NBA draft lottery changed the future of the league. While the Mavericks, 76ers, and Spurs celebrated, the Wizards, Jazz, and others were left in despair.
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12 May 2025 at 11:09 by Sam Cox
NBA Finals MVP markets are available several weeks before the two Finals teams are confirmed. This unlocks a unique betting opportunity for hoops fans. Here's a look at s…
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9 May 2025 at 09:38 by Sam Cox
With Damian Lillard likely ruled out for all of next season and with the Milwaukee Bucks hamstrung from a roster construction perspective, it’s time to consider where Gia…
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5 May 2025 at 09:31 by Sam Cox
The 2024-25 NBA season is down to eight teams after an enthralling first round. These teams are just eight wins away from a place in the NBA Finals next month.
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