About Sam Cox
Sam has been working in the sports betting industry for over a decade. His main focuses are NBA, MLB and the NFL, though he also covers the Premier League, cricket and Formula One.
A regular on 888Sport, Betting Expert and BetMGM, Sam’s work has also featured on industry-leading betting sites. He also runs Franchise Sports with his brother.
Signed up with numerous bookies, Sam is a keen bettor on a variety of sports. He places several outright wagers at the start of the MLB and NBA seasons, and consistently searches for the best value bets throughout the year.
Always compare odds before placing your bets!
Sam's advice to our community
Sam Cox's latest articles
4 September 2025 at 10:33 by Sam Cox
Which player prop bets are worth backing in Week 1?
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2 September 2025 at 08:40 by Sam Cox
A tough draw for PSG, an opportunity for Tottenham, and must-watch fixtures feature.
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1 September 2025 at 08:49 by Sam Cox
Victor Wembanyama, Cade Cunningham, and the Orlando Magic feature in our bold predictions for the 2025/26 NBA season.
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27 August 2025 at 06:15 by Sam Cox
As the end of the regular season draws closer, there are still several playoff spots up for grabs across the big leagues.
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22 August 2025 at 09:38 by Sam Cox
The first weekend of the Premier League season might have underwhelmed, but plenty of goals are expected in week two.
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22 August 2025 at 07:16 by Sam Cox
A look ahead to the Women's Rugby World Cup, including pools, futures odds, and USA's chances.
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20 August 2025 at 08:07 by Sam Cox
Which NFL teams have been overvalued and undervalued by sportsbooks in their preseason win totals?
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14 August 2025 at 10:40 by Sam Cox
What are the best bets for the 2025/26 EFL Championship season? Here are our picks, featuring Wrexham, Stoke City, and others.
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12 August 2025 at 09:24 by Sam Cox
As the Copa Libertadores resumes, we take a look at what fans can expect from the knockout rounds.
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16 July 2025 at 05:56 by Sam Cox
Victor Wembanyama is unsurprisingly the clear favorite for NBA DPOY, but who are his main rivals for the award?
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15 July 2025 at 03:41 by Sam Cox
Where does the betting value lie in the 2025 MLB All-Star game? The National League are slight favorites at Truist Park.
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10 July 2025 at 06:04 by Sam Cox
FIFA's attempt to reinvent the Club World Cup have been met with a mix of skepticism and cautious optimism.
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